Facebook & Instagram Ads: I designed campaigns on Instagram and Facebook aimed at people interested in fitness and beauty. The goal was to connect with the right audience and drive them to take action.

Audience Segmentation: We segmented the audience to engage potential clients throughout their journey. By leveraging lookalike audiences and retargeting strategies, we ensured that users browsing the website received relevant and compelling retargeting campaigns that spoke directly to their interests.

Location Targeting: We honed in on geo-targeting, focusing on customers within a 30 km radius. Since Wayslim’s services require an in-person visit, it didn’t make sense to target people who would need to drive for hours. This was a key issue with their previous ads—they were casting too wide a net. By narrowing the focus, we ensured the ads reached people who could realistically visit the clinic.

Content Creation: Instead of relying on stock images, we used real photos of clients who had successfully transformed with the help of Wayslim Clinic. We showcased their journeys with “how-to” guides, before-and-after images, and testimonials that resonated on a personal level.

Special Offers: Armed with the insights we gathered, we crafted email campaigns featuring special offers and regular updates through newsletters. These included service offerings, new treatments, exercise tips, diet advice, and other relevant information to keep Wayslim Clinic top of mind and foster customer loyalty.

We used many more techniques to turn things around at Wayslim Clinic, but I hope this gives you a clear picture of our approach and the impact it made.