With over 90% of the international search engine market, and almost 97% in Africa – Google dominates the search scene. It’s where the vast majority of your potential customers are looking for answers, comparing products, and finding the services they need.

You’ll know from your own experience that very few search engine users look beyond the first few results when they perform a search on Google. After all, it’s one of the reasons Google is so popular – it’s very good at delivering the answers its users are looking for.

For this reason, there’s enormous pressure to appear high up on those search engine results pages (or SERPs) when someone is looking for your product or service. One way of doing that is through search engine optimization or SEO. It’s a great strategy too… but it takes a lot of work and a lot of time to get right.

Another way is through paid advertising – i.e. Google AdWords. Not only is this an extremely quick way to drive traffic to your website, it allows you to get your products and services in front of people actively looking to purchase them right now.

When executed correctly, strategically, and backed by solid target market research and data, Google Ads can deliver an astounding return on investment. That’s what a Google Ads agency like Banda Media does. We analyze how your ideal customers are searching for products and services like yours. Then we craft compelling, targeted ads that drive them to your website.

By matching the right kinds of traffic to your offering, our Google Ads specialists can rapidly and dramatically increase sales and grow your revenue. Grab your free proposal now, or find out more below.

1. Save time with a Google Ads specialist

Launching a Google Ads campaign and running a campaign is not just it- a lot of work goes on before your ad shows up on the top for a search query.

Keyword research, creating ads, campaign set up, launching and testing the campaigns, etc., take up a lot of time and bandwidth. A Google Ads specialist will take off this burden from you and let you focus on your core deliverables.

PPC advertising is a complex process( but not for a Google Adwords expert, of course) and needs to go through testing and monitoring. Manual campaigns require constant monitoring so that you don’t drain your ad spend. When you want to run ads for your business during the peak seasons, you can’t afford to do it on your own because it takes time to get the hang of Google Ads.

If you want to put in your all for the tasks you’re primed for, the best idea would be to leave your online ads needs to a Google Ads campaign specialist.

2. Beta Testing 

One of the best perks of hiring a premier Google Ads expert agency is that you will benefit from the insight from training and sessions directly communicated by Google. That means, what the businesses will learn later, you will leverage that information directly from the source. 

Moreover, pay-per-click benefits from Google as they maintain the revenue flow from ads to Google. You also become a beneficiary of these goodies when you hire the PPC agency.

You can get the opportunity of carrying out beta testing. Long before the public has access to these features, you can try them out beforehand as a part of the Google Ads system. 

With Banda Media as your partner, you have early access to new tools and features, giving you a plus over other businesses that don’t have the opportunity to shift with the changes right from the start.

3. Save on your budget

Hiring a Google Ads expert lets you avoid unnecessary wastage of your overall marketing budget. 

Google Adwords works by promoting advertisers or publishers to create high-quality adverts. Now, if you are producing good quality and relevant ads consistently, Google rewards your business with a high QS (quality score). High QS means you are getting more web traffic even with less spending. This is an example of a situation where all the parties- users, Google, and you as an advertiser are winning. But to create such high-quality ads requires expertise and hand with creating and running profitable ads. 

Let’s talk about one of the most important goals, and that is ROI on the ad spend and how well you are able to monetize your marketing investment. Google Ads best serves these ads to the users who have an interest, and hence chances of conversion are higher with these quality leads.

If you want to run your ads for only a certain time frame or want to run ads for many services and offerings with multiple campaigns, automation features give you the control. 

Let’s say you want to stop or enable the campaigns, keywords, or group ads again; you can set up the rules to do so at any provided time or date.

4. Work with ad agencies that understand your business

Before you run ads for your business, there is a picture of buyers in your mind, so you have an idea of what people are going to respond to when they see your business ad. 

Though you might be in a hurry to think that no one understands your business and clients better than you do, it is not always true. Because a Google Ads campaign specialist spends lots of time and resources researching ideas, keywords, and producing ads to garner some action from the people. 

You may very well know what solution your client needs, but an expert Google Ads agency knows best how to help your client see you online and engage with your ads.

A certified Google Ads specialist will do one-on-one discussion with you to chalk out what motivates your buyers and the best strategy to connect with them and draw them, marking a successful campaign.

5. Tackling click fraud

If you’re not listening to click fraud for the first time, we can assume that you have knowledge of pay-per-click advertising.

But the question remains how are you going to deal with click frauds that might just eat up your budget? 

Bots over the internet trying to crawl your site or click fraud that is possible can be an issue. You can’t just run ads and sit back- monitor your log files and statistics for any activity that you might find not right. If there is a case of click fraud, you can report this to the search engine and request a refund for your money wastage. 

Though search engines are improving all the time to prevent such click frauds and conduct audits from time to time, it doesn’t mean that you can afford to wait for search engines to spot frauds and refund back the sum, which could take months.

6. Complex bidding strategies

Let’s break a common myth- giving the top dollar doesn’t necessarily mean top rank on Google, as the search engine might find another advert more relevant to the search term.

This means small companies have a chance to rank higher than the industry giants even with their limited budgets. Moreover, depending upon the goals you want to achieve, bidding strategies will vary accordingly. There are various bidding methods as well for different types of campaigns you launch. The type of bidding strategy you employ will depend upon variables like segments you are targeting and the areas of focus like impressions, clicks or views, or driving conversions. 

An Adwords PPC  consultant helps you with picking the right digital marketing strategy to bring results.

7. Adapt to ad changes quickly

Ever shifting advertising landscapes is yet another reason to take the help of an ad expert to run Google Ads campaigns for you that are constantly evolving with market fluctuations. 

There is a sudden influx of competitors, and the next moment you see less competition but the lack of stability is one constant. If your ads are performing well this month, you can’t be sure they will stay the same the next month as well. For the same keywords, you can ads can go up or down the search result pages. Let’s say you might hit the top of the search results one day and fall to the next page the following day. 

So Google Ads agencies keep constantly updated with advanced features and adapt to shifting perspectives.

8. Increase your advertising efficiency

An AdWords PPC consultant helps you make the best out of your marketing efforts by guiding the ad spend in the right areas. You can rank higher within the budgets with the help of these ad experts. And the simple reason is- the experience they have amassed, which you might take a long to learn. 

A PPC expert will deliver faster and even more efficiently because they have enough experience to know when to pause and enable the ads or change the focus. 

Just like you are confident in your niche, a Google Ads expert maneuvers best in the PPC world, saving you a lot of money.

For the very best possible results, Google Ads and SEO need to go hand in hand. There are several reasons for this:

The most exciting Google Ad in the world is not going to result in sales if the website it points to sucks.

If your ad promises the moon, but your website makes it clear you can’t actually deliver, you’ve just wasted the cost of the click. Your landing pages need to be user-friendly, informative, and well-optimized in order to actually convert.

Aside from giving your ads a boost, investing in good quality content for your website makes sense anyway. The more time and effort you put into SEO, the more organic traffic you’ll start to attract, and the less you’ll need to rely on paid traffic.

Google favors ads that point to useful content

Remember that Google’s primary objective is answering its users’ questions. For that reason, ads backed by quality content may be displayed more frequently, even if the advertiser hasn’t bid as high per click.

Google will penalize advertisers who attempt to mislead consumers, and repeat offenders may even have their accounts suspended. Advertisers that maintain a good Quality Score, on the other hand, can expect their campaigns to perform well.

User experience is everything

One of the key focuses of SEO is ensuring your visitors have a positive experience on your website. Just as you’re likely to walk out of a shop that offers poor customer service without buying anything, website visitors will click away if their experience with your site is frustrating.

By investing in SEO, you’re making sure your visitors can:

• Find their way around effortlessly
• Easily access information that is relevant to them
• Get help or support quickly if they need it
• Growing your free organic traffic over time

All of the above also help to convince someone who’s clicked on your Google text or display advert that you’re legitimate and can be trusted. That’s very important when you’re asking someone to part with their money!

Put simply, Google Ads can get high-quality traffic to your website, but it’s really solid SEO that’s going to seal the deal. As both an SEO and Google Ads specialist, Banda Media can help you with both.

Unfortunately, it’s pretty easy to make it harder for search engines to crawl and index your website completely by accident. Over time, as your website gets larger and you add more content, these mistakes can start to add up. Overlooking just a few technical checks and balances can have a negative effect on where you appear in results. The good news is that with a thorough technical SEO audit, it’s easy to pinpoint and rectify these issues – often resulting in an immediate improvement in SERPs.

These are some of the most common (and costly) issues we come across:

• Customisation
  We tailor unique Google Ads campaigns for each of our clients, designed to meet their specific objectives
• In-depth customer and market research
  Our goal is always to get the best ROI for our clients – and that means really getting inside the heads of your customers
• Campaign optimisation
  Our Google Ads experts ensure we’re targeting only the users most likely to find your offering relevant to them
• Bid optimisation
  We carefully weigh up all the variables to deliver the best quality traffic at the lowest possible cost per click
• Tracking and measuring
  We keep an eagle eye on how your customers are responding to ads, so we can keep making them better and better
• Graphic design and website optimisation
  Our content and graphic design team ensure your landing pages are striking, engaging, and persuasive
• Diversification
  We’ll find the perfect blend of text, visual and SEO-based strategies to suit your outcomes
• Continuous testing, monitoring and improvement
  Trends and search behaviours change all the time. We’re committed to staying ahead of the curve!

One of the things that makes Banda Media’s talented team of Johannesburg and Cape Town Google Ads experts unique is that we’re never satisfied. There are always new strategies, better tools and more in-depth data we can use to keep improving the performance of our clients’ campaigns.

While other Google Ads agencies might be content with average results, that’s just not good enough for us! We’re on a mission to raise the digital marketing bar across South Africa and beyond. If you’re ready to join us, then get in touch today.