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ABOUT ADAMA

ADAMA is a global leader in crop protection, dedicated to providing farmers with the solutions they need to protect their crops and ensure successful harvests. When ADAMA first approached me, they had a clear goal: “We need to rank higher for crucial keywords like ‘crop protection’ and ‘maize protection.’ Despite our efforts, we’re not seeing the organic traffic we need to reach more farmers.

This was the challenge they were facing before we joined forces.

KEY OBJECTIVES

ADAMA had identified two key objectives:

  • Improve rankings for high-value keywords such as "crop protection" and "maize protection."
  • Increase organic traffic and visibility to reach more farmers.

SERVICES USED

BUSINESS IMPACT

After implementing our tailored SEO strategy, ADAMA saw a significant improvement in their search engine rankings. Within eight months, they were consistently ranking on the first page for their target keywords, leading to a 75% increase in organic traffic.

Hand-Crafted Solutions

Keyword Research & Optimization: We started by conducting in-depth keyword research to identify the most relevant and high-value terms within the crop protection industry. Then, we optimized ADAMA’s website content to naturally incorporate these keywords, ensuring that the content remained valuable and informative for their target audience—farmers.

 

On-Page SEO Enhancements: We made strategic adjustments to the on-page elements, such as meta titles, descriptions, header tags, and image alt text. These enhancements helped search engines better understand the content of ADAMA’s pages, improving their relevance for key search terms.

 

Content Creation & Blogging: To further boost their SEO, we developed a content strategy focused on creating informative blog posts, articles, and guides around crop protection and maize protection. This content not only targeted the desired keywords but also provided valuable insights to farmers, making ADAMA a trusted resource in the industry.

 

Technical SEO Fixes: We identified and addressed technical SEO issues that were holding ADAMA back. This included improving site speed, fixing broken links, optimizing the mobile experience, and ensuring the website was fully crawlable by search engines. These technical fixes laid the foundation for sustained SEO success.

 

Link Building Strategy: We implemented a link-building campaign to earn high-quality backlinks from reputable agricultural and farming websites. This not only boosted ADAMA’s domain authority but also drove additional referral traffic from relevant sources.

 

Local SEO Focus: Recognizing the importance of reaching farmers in specific regions, we optimized ADAMA’s local SEO by creating location-specific pages and ensuring their business listings were accurate and fully optimized. This helped ADAMA connect with farmers in key agricultural areas.

 

These were just some of the tailored strategies we used to elevate ADAMA’s online presence. The result? ADAMA not only achieved higher rankings but also became more visible to the farmers who rely on their crop protection solutions.