Campaign Structure: By revamping the campaign structures on Meta and Google, we quickly identified top-performing campaigns, locations, and inventory. This clarity made it easier to pinpoint areas needing improvement.

Audience Segmentation: Upon analyzing Carzuka’s custom audiences, I noticed significant overlaps. Overlapping audiences could be a real budget drainer, as campaigns ended up competing against each other within the same account, driving up costs. To fix this, I either combined or removed overlapping audiences.

Content Fatigue: Carzuka’s creatives and copy had been running for too long without a refresh, leading to diminishing returns. A new content strategy was developed to keep the target audience engaged with fresh, compelling content.

Collaborations: Generating leads was just the first step; closing them was where the magic happened. To reduce the CPA, I worked closely with the car sales teams, car buying teams, schedulers, and car financing teams. We ensured that every lead was contacted within the first 5 minutes of submission, creating a sense of urgency that significantly boosted conversion rates.

Keyword Research: Keywords could make or break a campaign. I created a detailed checklist to qualify keywords based on search demand, traffic potential, business potential, search intent, and ranking difficulty. This meticulous approach helped us secure top 3 positions on Google Search for highly competitive phrases.

Landing Page Optimization: A seamless user experience on landing pages was crucial. I tested multiple variations of landing pages and continuously optimized them to ensure peak performance and results.

Data Analysis: In digital marketing, data is your best friend. Every decision I made was backed by solid data. I spent a significant amount of time analyzing every aspect of our campaigns and used those insights to make data-driven decisions. I even kept a close eye on our competitors—despite their larger resources, my goal was to outsmart them at every turn.

Honestly, I could go on about the many techniques we implemented, but I hope this gives you a clear idea of what it took to turn things around for Carzuka.