In 2006, the verb “Google” became an official part of the English language. Today, it’s the most used search engine across the globe. Millions of people search for things on Google every day on their smartphones, computers, and other devices.
This search engine creates many opportunities for businesses to reach potential customers and clients with search engine optimization (SEO).
These 30+ Google search statistics show how important Google is to modern consumers, and why SEO is essential to the success of your business online:
- General Google search statistics
- Local Google search statistics
- Statistics by device
- Paid search statistics
- Visual and voice search statistics
- Google search statistics for SEO
If you’re looking for an agency to do the job for you, Banda Media is the best SEO company for the job! Contact us online to learn more about SEO and how it will grow your leads, sales, and revenue!
General Google search statistics
Let’s kick off our list of Google search statistics with some general insights!
1. Over 3.1 trillion searches are conducted on Google each year.
This means there are at least 5.9 million per minute.
2. 84% of people use Google 3+ times per day.
3. Chrome accounted for 63% of the web browser market share in 2023.
4. Google’s search engine market share is 89% in North America.
That figure grows other places in the world, Like Europe (91%), South America (95%), and Africa (97%).
5. Google’s search index is over 100 million gigabytes.
6. Google ran 4725 launches in 2022.
That means that they made a meaningful update or change to the way search works almost 5000 times.
7. Google maintains a web index of ~400 billion documents.
8. 25.6% of desktop and 17.3% of mobile searches end without a click to another Google property.
Local Google search statistics
Now, let’s look at some local search statistics to see what people are looking for by region.
9. One-third of mobile searches are location-based.
10. 86% of customers use Google Maps to find local businesses.
11. 42% of local searches result in clicks on the Google 3-Pack.
The Google 3-Pack is a listing that shows three top business profiles related to the search. So, if you look up Italian restaurants in Harrisburg, this is what you would see:
13. Local searches contribute 22.6% of website traffic.
14. 58% of businesses don’t optimize for local search.
15. 88% of consumers would use a business that replies to all of its reviews.
16. Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps.
17. Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile.
Statistics by device
Google statistics change based on the user’s device. Here are a few device-specific Google search statistics to help you learn more.
18. The top organic search result earns a 34% click-through rate on desktop and a 31% click-through rate on mobile.
The click-through rate is how many people click on your link and end up on your site. SEO increases your CTR, so you will have more traffic if you get more clicks on your website. One-third of the clicks go to the top search result. From that point, the CTR gets lower.
19. Google had a share of around 82% of the global desktop search market in 2023.
20. 25% of desktop Google searches end without a click, and 17% of mobile end without a click.
21. 60% of smartphone users have contacted a business directly from the search results.
22. 56% of web traffic searches take place on mobile device.
23. 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones.
24. Half the U.S. population uses voice search every day.
25. 54% of smartphone users search for business hours, and 53% search for directions to local stores.
Paid search statistics
Paid search differs from organic greatly. Below are a few statistics that show some key features of paid search.
26. $4.22 is the average cost-per-click (CPC) in Google Ads in 2023 across all industries.
That number represents how much companies spend on every click on a paid ad.
27. 63% of people are likely to click on a paid search ad on Google.
Compare that number to other search engines — Amazon (15%), YouTube (9%), and Bing (6%) — and you’ll see that it’s four times as likely.
28. 7% is the average conversion rate in Google Ads across all industries in 2023.
29. 55% of people clicking on Google search ads prefer those to be text ads.
30. 94% of people skip over search ads.
31. In contrast, 84% of brands said they see good results with the PPC market.
32. The average cost of a paid link is $83.
33. 90% of internet users see Google ads.
34. 46% of web users can’t tell the difference between PPC ads and organic search links.
35. 45% of small businesses have a paid search strategy in place, and 55% of them use display ads.
Visual search statistics
Visual search is another aspect of SEO that many forget about. Here are a few stats on visual search to help you learn more.
36. 19% of Google SERPs show images.
37. Images appear 12.5 times more often in search results on mobile.
38. Online shoppers click on 3D images 50% more than static ones.
39. Google Lens processes 12 billion searches every month.
Google Lens lets you point your camera at a landmark or location and perform a Google search. This tool has grown in popularity over the past few years.
Google search statistics for SEO
To round out our list of Google search statistics, let’s look at a couple of stats that show the importance of SEO for your company.
40. 65% of users click on organic results.
Even if you think landing in search results doesn’t matter, the data shows how many people use the SERPs. If you can make it to the top page of organic results, you’ll be more likely to earn clicks, traffic, and conversions on your website.
41. Most Google searches are 3-4 words long.
42. Half of Google users click within 9 seconds of their search.
43. Pages with a question in the title have a 15% CTR, compared to 16% of regular pages.
44. SEO has a 14.6% close rate.
45. SEO drives 1,000%+ more traffic than organic social media.
46. 60% of marketers say that inbound marketing (SEO, blog content, etc.) is their highest quality source of leads.
47. 96% of all pages get zero search traffic from Google.
48. The average page in the top 10 is 2+ years old.
49. 7.4% of top-ranking pages don’t have a title tag.
50. Google rewrites title tags 33.4% of the time.
Do these Google search statistics have you focused on SEO?
Did you know that Banda Media is a top SEO company that can help you rank highly in search? From the search engine stats above, it’s easy to see why ranking in search engines is so important, and SEO services from a reputable agency can help you do just that.
Banda Media has been helping clients reach their goals with SEO for 10+ years, and we can’t wait to help you reach yours.
Contact us today to learn more about our services, and learn how SEO can help your business thrive in search engines.