Many digital marketing and SEO agencies have a one size fits all approach. A formulaic strategy that’s worked for them in the past, so they attempt to copy and paste it for every client. This is foolhardy for a number of reasons.

Firstly, while there will always be SEO for e-commerce best practices every website should comply with, how shoppers search, compare and ultimately purchase products online constantly changes. Secondly, this approach neglects important aspects such as your business USPs: what makes your online store unique and different from all the rest.

Banda Media is committed to crafting multifaceted, entirely customized digital campaigns for each one of our e-commerce clients. That means getting to know your business, products, vision, and goals. And then building targeted, tailored campaigns to grow your business.

You only need to consider your own experience of purchasing products online to see why e-commerce businesses need to approach digital marketing differently. When you’re just browsing the web generally, your intent (and therefore your behavior) is very different from when you’re actively searching for a specific product.

When you’re shopping, you may turn to social media for suggestions or recommendations. You’ll want to see comparisons of different products, and perhaps get suggestions of alternatives or complementary products. You’ll want to see in-depth, helpful product descriptions and clear product images.

Just from a technical SEO perspective alone, this makes the digital marketing process very different from standard websites. Keywords and long tail keywords need to be chosen and used efficiently and strategically. Search volumes and link building tactics need to be considered.

Images and descriptions need to be perfectly optimized, and your website needs to be effortless for the shopper to navigate. User experience is a crucial part of solid SEO strategy.

This is before you even consider other digital marketing avenues like PPC, social media and content marketing such as blog posts, videos, and emails. The good news is that this is what Banda Media does best – bringing all the components together to ensure you get lasting results.

As a digital agency with a decade of experience, Banda Media’s talented marketing and SEO teams have a track record that speaks for itself. We’re also an official Google Partner, and have the benefit of experience across multiple industries.

If you’re looking to grow your e-commerce business’ revenues, then we’re the ones you need to talk to! Get in touch, and let’s make it happen.

Sustained growth for your ecommerce business’

A truly successful digital marketing campaign for an ecommerce store consists of many different moving parts. To get the best results, all your efforts need to complement and strengthen the others. Whether that’s your paid social media, paid search efforts, or content marketing initiatives to grow your organic traffic.

You need to target the right audience at the right time and convince them that your solution is the one that’s right for them. At Banda Media, our primary focus will always be getting meaningful, sustainable results for our clients. That means using the very best, cutting-edge tools, and staying on top of all the latest digital trends on your behalf.

We measure our success by your success – and we’re with you every step of the way. It’s up to you whether you want to be involved in the process or let us handle things while you focus on running your business. Either way, we’re committed to growing your e-commerce brand, customer base, and online presence.

We’re dedicated to creating long-lasting relationships with our e-commerce clients. This means implementing data-driven strategies that work, and continuously improving our offering to you. We’re constantly on the lookout for better ways to sell your products to your target audience and drive traffic to your e-commerce site.